Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to competing for ad space. In this dynamic process, multiple advertisers concurrently place bids for ad inventory as users browse websites or apps. The highest bidder is awarded the ad placement, ensuring that their message is displayed to a releva

Banner ads are a popular form of online advertising that appear on internet sites. They come in a number of formats, from small, rectangular shapes to larger, standout formats. Banner ads can be interactive, and they often showcase visuals along with messaging. Their primary objective is to capture user interest and drive traffic to a specific URL

Interstitial ads showcase themselves between content on a webpage, grabbing user attention. They offer a potent way to engage your target visitors, driving traffic. By intelligently inserting interstitial ads, you can effectively boost your campaign's performance. Craft compelling ad designs that capture user interest. Reach your perfect audience

Navigating the digital advertising landscape can feel like traversing a minefield. With ad fraud becoming increasingly sophisticated, advertisers and publishers alike are struggling to pinpoint malicious actors who exploit systems for financial gain. A side-by-side evaluation of legitimate traffic versus fraudulent activity can be invaluable in gra